2014 has already been an enormous year for One Direction and it could continue to get bigger. Ticket sales on both the primary and secondary markets for their current Where We Are Tour have steadily climbed throughout the year. As the band is on the verge of ending their European leg of the tour, One Direction is on pace to reach record touring numbers. The tour could end up sitting among the company of the top grossing per show tours like U2’s 2009 360 Tour as well as the projected earnings of Jay-Z and Beyoncé’s On the Run Tour.
One Direction will more than likely sell out the majority of their North American dates when Where We Are reaches the U.S. and Canada in August. Through the first two legs of the tour in South America and Europe, One Direction tickets have sold out at every venue. From the available numbers from Billboard, those shows have averaged a gross of $5.2 million per show. Such a number places the group’s tour as the second highest gross per show ever, trailing just U2’s 360 Tour, which produced $6.7 million per show.
Even if the tour doesn’t continue on that pace when the North American dates start in August, there is plenty of wiggle room for the band to uphold the second highest gross per show tour ever. There’s a $2.8 million difference between U2360 and the next tour on the list, The Rolling Stones’ 2005 A Bigger Bang Tour which grossed $3.8 million per show
One Direction’s monumental tour has developed a competition with Jay-Z and Beyoncé’s On the Run Tour, which could also reach the $5 million per show mark by its conclusion in September. According to TiqIQ, the husband-and-wife duo is estimated to gross over $100 million by the end of their 21-show tour across North America, which also includes two dates at Paris’ Stade de France. As the North American leg begins August 1, One Direction tickets currently have an average price of $216.06 on the secondary market. On the Run Tour tickets have an average price of $232.12 for 12 more North American dates scheduled.
Before the tour began, Where We Are was projecting to gross more than $314 million over the course of the tour. The current numbers have the band outpacing that number and possibly vaulting higher into the top ten grossing tours of all time. A $314 million would be a $4.55 million gross per show average, which would still be higher than the A Bigger Bang Tour and enough for second-place on the all-time gross per show list, depending on the final totals of Jay-Z and Beyonce